PERFECTIONIST [CP+R] WRINKLE LIFTING/FIRMING SERUM (Press Release)

INTRODUCING

 ESTÉE LAUDER

INTRODUCING

PERFECTIONIST [CP+R]

WRINKLE LIFTING/FIRMING SERUM

With Breakthrough CPR-75 Technology

Proven to Supercharge Skin’s Natural Energy Potential and Double its Collagen Building Power

Estée Lauder believes that every woman can be beautiful and this philosophy starts with firmer, less lined, younger-looking skin. Recent studies show that as we age, the energy our cells need to sustain skin’s natural support structure decreases dramatically. As a result, skin gradually loses its “power” to respond to the aging process on every level, leading to loss of firmness and the eventual appearance of lines and wrinkles. To optimize skin’s own collagen-building  ability, its natural energy potential must be boosted. Fueled by this groundbreaking insight, Estée Lauder research creates a new class of collagen-building technology to supercharge skin.

NEW Perfectionist [CP+R] Wrinkle Lifting/Firming Serum helps Correct, Prevent + Repair the look of serious lines and wrinkles and loss of firmness with exceptional speed. This advanced serum contains breakthrough CPR-75 Technology, proven to supercharge skin’s natural energy potential and double its collagen-building power in one week .  With NEW Perfectionist [CP+R] Wrinkle Lifting/Firming Serum lines and wrinkles are instantly plumped.  Skin feels smooth, looks younger and more radiant, today and tomorrow.

Powerful Insights

Estée Lauder findings have shown that youthful skin cells are supported by a vital ionic “pump” that promotes skin’s natural energy potential, known as the Trans-Epidermal Electrical Potential (TEEP). Due to age and exposure to assaults in our environment such as UV rays, skin cells’ vital “pump” begins to slow down, diminishing the natural energy potential needed to sustain optimal natural repair.

Powerful Technology

Fueled by this insight, Estée Lauder introduces NEW Perfectionist [CP+R] Wrinkle Lifting/Firming Serum, featuring breakthrough CPR-75 Technology, a dual-action, advanced amino acid and protein complex that supercharges and re-strengthens skin’s natural collagen-building power. Fast, effective and dramatic, CPR-75 Technology helps skin supercharge its ionic “pump” to help boost its critical, natural energy potential, promoting optimal repair. In fact, in vitro testing shows a 54% boost in skin’s natural energy potential in just one day.  CPR-75 Technology, is also proven to double skin’s collagen-building power, by fueling the rebuilding of skin’s natural, youthful support structure. Critical proteins, collagen, laminin and fibronectin are now boosted to give skin the strength it needs to help fight the look of lines, wrinkles and loss of firmness from within.

Groundbreaking CPR-75 Technology addresses the look of lines and wrinkles and loss of firmness due to its powerful composition of:

•           Artemia Extract: a zooplankton that is obtained via marine biotechnology and helps recharge skin’s natural energy.

•           Advanced Restructuring Protein: an advanced protein extracted from Whey that helps skin maximize its natural production of collagen and fibronectin.

•           Chlorella Vulgaris Extract:  an extract of micro-algae that helps recharge skin’s natural cellular energy and supports optimal production of structural proteins.

NEW Perfectionist [CP+R] also includes:

•           Flexible Elastomer Technology: a technology that acts almost like a ‘liquid bandage’ to instantly fill-in and virtually “immobilize” the look of wrinkles. This technology helps reduce the depth and appearance of wrinkles by minimizing the stress and strain of daily movement.

•           Light Diffusion Optics: formulated for a broad range of skintones, these optics immediately diffuse and scatter light, blurring the look of lines and wrinkles. They also help neutralize sallowness, dark spots and discolorations, so that skin looks brighter, clearer and younger.

•           Wrinkle Lift Restructuring Peptides™: a blend of peptides, proteins and amino acids that in vitro testing shows rapidly begins to amplify skin’s collagen and elastin production.

These powerful technologies and ingredients work synergistically to supercharge skin for a smooth, less lined, firmer and more lifted, youthful look. wrinkles.

Powerful Results:

Day 1

•           Instantly, the look of lines and wrinkles is reduced by 37%. Skin feels smoother, looks younger, radiant and more plumped.

•           In just 2 hours, Wrinkle Lift Restructuring Peptides™ kick-start natural collagen production , beginning the repair of the look of wrinkles from within, for younger looking skin.

 

Week 1

•           CPR-75 Technology reinforces skin’s natural support structure and boosts collagen by an unprecedented 257% and fibronectin by 133%  - establishing a new Estée Lauder scientific benchmark. Prominent wrinkles begin to look lifted away, a new level of skin perfection emerges and skin’s density is significantly improved with a younger, firmer and more lifted look.

Month 1

•           In clinical testing, 96% of women showed a reduction in the look of life’s lines and wrinkles.

•           Nearly 8 out 10 women said their skin felt significantly firmer.

•           Skin reaches its full potential, reclaiming a firmer, re-densified look with newfound suppleness and youthful buoyancy. Skin’s natural support structure is also fortified to help fight the look of future lines and wrinkles.

•           Facial contours appear more toned and defined. 

The Perfectionist Sensorial Experience:

Perfectionist [CP+R] features the extraordinary signature texture of Perfectionist loved by women around the world, but now formulated with more comfort than ever. Senses are awakened from the moment this seamlessly velvet product slips onto skin with its ultra-smooth and virtually invisible finish.

Lightly scented with a soft and sophisticated, delicate green-floral scent, Perfectionist [CP+R] sparkles with notes of white jasmine, fragrant peony and rich rose petals.

Usage:

Dermatologist and ophthalmologist tested, Perfectionist [CP+R] is appropriate for all ethnicities and all skin types and should be applied to clean skin before moisturizing.

            NEW Perfectionist [CP+R] WRINKLE LIFTING/FIRMING SERUM will be available at Estée Lauder counters

            nationwide,  beginning October 2012

Every Woman Can Be Beautiful