IOMA Moisturizing Cleansing Milk

Hello lovelies,

this is a lovely product from IOMA Indonesia that I have been using for the past few weeks. It's a Moisturizing Cleansing Milk from their hydrating series number 1.

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Proven Results

• Provides gentle cleansing and make-up removal
• Maintains and strengthens your moisture level

Texture Benefit

A gel that melts for an easier make-up removal

Beauty Advice

Gently apply a small amount of IOMA Moisturizing Cleansing Milk over the whole face and neck with your hands. Dissolve make-up and impurities by moving in circular motions over the entire face. Rinse with clear water. The IOMA Moisturizing Cleansing Milk ensures a high tolerance make-up removal, all while being extremely gentle.

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For someone who owns dry skin like me, cleaning the skin is not just about effectiveness. Yes, there are a lot of cleaning products out there that can clean waterproof, though as ever makeup that need an effective cleanser. But I can't just stop there, I need one that effective and still care for my dry skin as sometime strong powerful cleanser can make my skin suffer as it was very much drying.

So when IOMA gave me their Cleansing Milk from their moisturizing series, for sure I said yes. Here's a few more why's they are so good:

IOMA Active Ingredients

HYALURONIC ACID (biotechnology)

• Plays an important role in the structure and the organization of the dermis.
• Contibutes to skin’s firmness and elasticity.

VITAMIN C (vegetal)

• Provides an antioxidant function.

MALIC ACID  (vegetal)

Active ingredient extracted from apples.

• Restores the hydrolipidic film, skin’s natural protective barrier.
• Removes make-up residue and impurities from skin.
• Provides a keratolytic action.

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So I tested on my hand using all the hardcore makeup from eyeliner, mascara, lips color that are all waterproof, water resistant, sweat proof, and so on. It is not easy, but someone got to do it. And put a pump on them. The milky texture turns gel-water like consistency and as seen on these images, start breaking the particles of the makeup on the skin.

I then, massage the area a bit and then take a cotton pad, swipe them off and as seen on the image below, the strong waterproof product like mascara still have some left on the skin.

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So I apply a bit more, and like before, gently massaged the area and then wiped them off again with a clean cotton pad.

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There's no rubbing needed, no force whatsoever needed and the formula is just wonderful. It is liquid hence pumping it on a pump is better before then using fingers to gently massage the skin. They need a bit of time to break the particles hence don't rush during cleansing. Massage the skin especially on areas like the sides of the nose to the pores that perhaps needs attention so the bb cream or hardcore foundation can took off from the skin.

Strong waterproof products like mascara might need a bit more time, just close your eyes until they are cleaned or used eye makeup remover for better effects.

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And IOMA Moisturizing Cleansing Milk will removes everything off. It might takes 1 or two go but they get the job done plus, my skin is very much happy since no dryness felt. In fact, it was really comfortable and still moist, I can use a cleansing foam to removes any leftovers of just use the cleansing milk again and then a softening toner to 'seal the deal' before moving on to my skincare routine.

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Overall,

another great product from IOMA not to be missed. Very much works well on my skin and gives nothing but perfection.